As part of its initiative to reinvigorate products for the fabric category, Procter&Gamble reveals the results of the recent collaboration between Tide Pods and designer Tracy Reese, a member of Council of Fashion Designers of America (CFDA). She has created the machine-washable fashionable garments that will be crowdsourced on Pinterest and later unveiled in her Fall/Winter 2014 collection.
Category Archive: Sustainability
To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others. The effort started ahead of World AIDS Day, December 1, #CokeREDMoves, encourages both amateur and professional dancers from across the globe to record the Coke dance performance and send it in—all to generate more donations to help end mother-to-child transmission of HIV by 2015.
Following in the footsteps of Coke Zero’s Sweater Generator fun-packed contest, Budweiser has introduced its own sweater-themed promotion in line with the holiday knitwear season. The beer brand fosters a little revolution in sweaters production, making grannies step aside and give way to contemporary installations, powered with social media. Budweiser’s Twitter-powered knitting machine, Knitbot, creates sweaters fueled with tweeted commitments to not drink&drive.
Patagonia is promoting its “buy less, wear for a longer time” philosophy ahead of the Christmas shopping frenzy. The brand has created a film, “Worn Wear,” to celebrate individuals who make the most of their clothing and wear it as long as it’s physically possible. As part of the campaign, Patagonia also partners with peer-edited repair manual iFixit that provides tips on how to revive old pieces of clothing.
Johnnie Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be. The 90-sec spot sees whisky glasses that, driven by magic, build up a race car and then shatter into a million sharp pieces. The Glass Car video by Iris Singapore and director Russell Appleford is launched to support the brand’s new effort, Join The Pact, inspiring consumers to sign a pledge to never drink and drive.
Electrolux is launching the 2014 installment of its international design competition, Electrolux Design Lab, aimed to find cutting-edge concepts for improving our homes. Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
Hermès has taken its “Petit h” collection, which is focused on reusing and recycling industrial leftovers, to London. The project, presented at the brand’s store on 155 New Bond Street, introduces stylish items create from discarded materials and defective inventory. The exhibit is open from November 20 to December 7.
Unilever’s Project Sunlight inspires consumers to adopt sustainable lifestyles for a brighter future
Building on its Sustainable Living Plan, Unilever is rolling out a new initiative aimed at encouraging people across the globe to make sustainable consumer choices for the common good. The philosophy of the movement dubbed Project Sunlight focuses on the commitment to preserve the nature for next generations. The program that motivates people to care more about the environment to make the world a better place for their children is launching today, November 20, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US.