The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
Category Archive: Sustainability
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
Starbucks is helping its US employees obtain bachelor’s degree though a unique collaboration with Arizona State University (ASU). The Starbucks College Achievement Plan comes as a first-of-a-kind initiative aimed to provide the company’s younger part-time and full-time partners with an opportunity to get a bachelor’s degree with full tuition reimbursement.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.
Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.
Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.