Levi’s starts a new chapter in the history of women’s jeans. First introduced in 1934, the Lady Levi’s jeans were revolutionized over the past decades and reached its perfection in 2010 with the introduction of the Curve ID fit system. Now, Levi’s is rolling out its latest innovation, Levi’s Revel, which will make the perfect yet better. The brand’s latest line is built on exclusive Liquid Shaping Technology, which is fused into the denim and controls its stretch.
Category Archive: Technology
Music can fuel the teaching process. This notion was put behind the one-of-a-kind project, Music Education Hackathon, organized by Innovate NYC Schools and supported by Spotify. The initiative, which rolled out for 48-hours in its active “contest” phase in late June, encouraged a dozen of teachers and school students to collaborate with 174 hackers for apps in order to transform learning experience with music.
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
MoMA and Foursquare help discover the architectural gems of New York, scattered among thousands of less impressive, tasteless and gritty buildings across the megalopolis. The museum and location-based social networking service have developed an architectural scavenger hunt built around 21 architectural sites in NYC.
Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.