BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.
Category Archive: Technology
Adidas launches a new scholarship to support students from across the globe in the marketing and data-driven strategy fields. For the fund dubbed “The adidas Fellowship for Future Data Talents,” the sportswear giant once again has teamed up with the digital learning institute Hyper Island in Stockholm, Sweden. This partnership will provide one student with a free-of-charge seat in The Digital Data Strategist program that was first introduced last year.
Budweiser Brazil has introduced a whole new approach to friending people on Facebook. The beer brand is now testing special glasses, “The Buddy Cups,” which enable anyone to befriend a person by just clinking the cups together with him or her at a party. Thanks to a microchip that is embedded in the bottom of the glass, drinkers can make friends on Facebook instantly, when toasting.