The team of official Google Glass testers, which includes 8,000 selected people, now can try an application that reads news headlines and summaries aloud. The NYTimes has become the first publisher who integrated a savvy application, presented at 2013 SXSW in Austin last month, into its media.
Category Archive: Technology
Mondelēz International is using the power of fresh talents and innovative ideas in the mobile area to boost the popularity of its much-loved confectionery brands. As part of its ongoing Mobile Futures program, the company is launching seven mobile pilots, developed earlier in collaborative duos of nine U.S. start-ups and the company’s brands, in order to drive consumer engagement on mobile platforms. The match-ups were created and activated in early 2013 during the first 90-day phase of the Mobile Futures program, which now enters the second 90-day incubating phase. The company is set to introduce two more new pilots in May.
Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
The space trip theme, employed by Red Bull, Virgin and AXE in their promotional efforts, has now been taken up in the new campaign by KLM. The Dutch airline is encouraging the international audience to participate in the KLM SPACE competition for a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx. This revolutionary aircraft is set to make the first commercial space trip as part of the larger project, Space Expedition Corporation (SXC), in partnership with KLM.
Facebook has finally unveiled its long-awaited software Facebook Home that enhances Android smartphones, making them more integrated into the social-media world. The steady stream of posts and photos from friends on Facebook is the first thing users see when they turn on the phone with the installed Home. Facebook notes that new product is not a new operating system or a smartphone, but a “family of apps that puts your friends at the heart of your phone.”
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
MINI introduces a new element to its “Design with Bite” campaign for the Paceman car, started back in January 2013. Now, the brand invites its global fan community to embark on an epic urban ride through a night city on the dedicated website. The users face various challenges during the online “Discover Your Inner Paceman” journey behind the wheel of the virtual blue MINI Paceman. In the end, MINI defines the inner personality of the user based the choices that were made throughout the ride.
Google is launching a bunch of pranks for April Fool’s Day. Google Nose beta seems to be the most impressive one in this range. The service allows to experience smells of various things by just typing in their names and also lets detect objects by their scent. Google Nose, developed “to offer the sharpest olfactory experience available,” even got a website where the service is detailed.