Björk’s Biophilia album, which was launched back in 2011 as the first-ever multimedia album with an array of iPhone and iPad apps, is about to get a second life on other platforms. The artist has created a project on the Kickstarter platform, asking the global community to support the development of the apps on the Android and Windows 8 operating systems to make it easier (and cheaper) to use it within the Biophilia Educational Program. The minimum donation is just £1, and the expected amount is at least £375,000 (the deadline is February 27).

Coca-Cola US is piloting vending machines, which accept payments made via a mobile device —the new initiative was launched through the company’s partnership with the Isis joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless.  The iconic beverages giant is not the first one which provides its consumers with such an opportunity (for instance, Starbucks offered it in 2011), but it is still a great move for the company.

The mircoblogging site Twitter is going to allow posting micro-videos within tweets. The platform is allegedly going to enable its users to integrate up to six-second videos, created using Vine, with their tweets. The start-up service, which is believed to be a video-based rival to Instagram (now Facebook-owned), was purchased by Twitter in October 2012.

Facebook strives to make its platform as advertiser-friendly as possible. The social media giant has launched a new conversion measurement and optimization feature, which is specifically designed for direct response marketers. The new tool, rolled out globally, will help make the advertising on the platform more relevant and tailored to the target audience by tracking the performance of the ads on Facebook pages.  

McDonald’s has unveiled a new eye-catching packaging design, which is fun and educational at the same time. The restaurant chain is changing the look of its carry-out bags and fountain beverage cups, which now fearure QR codes that provide access to nutrition information. The fast-food giant launches the new design in the U.S. this week and is going to roll it out globally through 2013, “with the text being translated into 18 different languages,” says the company in the press note.

After seven long months of anticipation and constant checking out the black ‘beta’ version, today one of the earliest social networking pioneers MySpace has relaunched with a new fresh and sleek design, revised concept and irresistibly handsome co-owner Justin Timberlake in a suit and tie on the landing page of the website, exclusively presenting his new namesake single ‘Suit & Tie’ from the new album.