Chevrolet has announced that it will accept the return of its vehicles if consumers are not satisfied with their purchase.

Photo: Love it or return it

“If you don’t love it, return it” says the automaker promising Americans to give them money back for every new 2012 or 2013 model year vehicle they return, 30 to 60 days from the purchase date.  The only rule is that the car should have less than4,000 miles driven and no damage. Additionally, the ‘Total Confidence Pricing’ program will offer all 2012 model year Chevrolets at special preferred prices.

“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”

Chevrolet has made a research that has shown that people respond positively to the confidence companies demonstrate with such loyalty programs. Chevrolet’s new vehicles range now is showcased in new dealers’ showrooms that better showcase the brand. The staff was also better trained to deliver a greater level of customer service.

In April, Chevrolet rolled out a campaign in collaboration with MTV to promote its new Spark model among younger audience. Chevrolet set a global sales record in 2011 with sales of 4.76 million vehicles, while in 2012 already in the first quarter 1.18 million vehicles were sold. During the past two years, the 101-years old brand has grown faster than other high-volume global brands and now its global market share to 6.28 percent.