An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.

Excitement before school, childish pranks, living in a world of your own, teen spirit, misunderstanding with parents… Watch five ads of brands that remind us of childhood and share our nostalgia.

The Whirlpool Every Day, Care — OK Refrigerator Commercial

Agency: DigitasLBi
Chief creative officer: Ronald Ng
Published: 3 August 2015

John Lewis Home Insurance — Tiny Dancer

Agency: adam&eveDDB
Director: Dougal Wilson
Published: 21 August 2015

Persil — First Day Of School

Agency: Animl
Director: Amanda Blue
Published: 27 August 2015

HTC — Rally for Michelle

Agency: Butler, Shine, Stern & Partners
Executive Creative Director: John Butler
Published: 15 July 2015

Bic Australia — The Hipstervention

Agency: McCann, Melbourne, Australia
Executive Creative Director: Patrick Baron
Published: 16 August 2015