Grey Goose has launched its first new flavor in five years entitled Grey Goose Cherry Noir. The new vodka features rare black cherries handpicked in French Basque Country added to improve the taste of the premium-class product.

Photo: Grey Goose Cherry Noir on the rocks

Grey Goose has started to promote Cherry Noir during a series of exclusive previews throughout the 2012 Hollywood awards season including samplings at the E! Entertainment backstage lounge at the 69th Annual Golden Globes, the Sundance Film Festival, The Grammy Awards, NBA All-Star weekend and The Oscars.

The promotion is supported with the national TV campaign for that started airing yesterday on various TV channels. The TV spot dubbed ‘Hotel Noir’ stars top DJ A-Trak feature an original music score from his label, Fool’s Gold. The spot also feature singer/songwriter Neon Hitch, English singer/songwriter/model VV Brown, and hip-hop musician Vashtie Kola.

The new vodka was blended under the supervision of the Grey Goose Maître de Chai (cellar master), François Thibault, who worked closely with one of the best experts in extracting the most exquisite aromas and flavors from natural ingredients based in Grasse in the South of France. The result is a vodka with an aroma of fresh cherries and sweet red fruits.

The flavor will be available in 375mL, 750mL and 1L sizes and priced at $29.99 for a 750ml bottle.