Honda is launching a new European campaign dubbed “Decisions, Decisions” to promote its Civic model. The new advertising push, developed by Wieden & Kennedy London, is explaining that in some cases you don’t have to make the big decision and choose one thing from two important things—you just can have both, the problem is solved.

With the new campaign, Honda wanted to present its new diesel engine and at the same time promote the whole Civic car range, putting the car’s performance and speed in the spotlight. Is it possible to do two things at one time? The new campaign proves it is possible. The philosophy behind the promotion is quite simple: take two, don’t choose from two. The campaign that is rolling across Europe, also includes stunning print ads by photographer Tobias Hutzler, which also symbolizes the perfectly balanced decision that doesn’t require any compromises.

“We all know that there are both rational and emotional reasons for any car purchase: you want a car that’s efficient, yet you want something that has torque when you put your foot down. You need space for bikes and the kids, but want to be able to nip in and out of traffic in town. [The spot] that plays out this dilemma in the form of an internal dialogue, positioning the Civic as a car that meets both the rational and emotional needs of the driver,” writes W+K in its blog.

The campaign’s core idea is also highlighted with the palindromic ‘CIVIC’ graphic, which is placed against a mirroring lake—you see two, you feel one. “Normally buying a car ends up as a bit of a compromise—a mix of what you want, what the other half wants and what the dealer thinks you want. With the Civic everyone’s happy,” add Wieden+Kennedy Creatives Al Merry and Ben Everitt.