Land Rover has released an original guide for its drivers. The automaker’s vehicles can come through any obstacle but the people inside of it still stay vulnerable when they venture through…a desert.

Photo: the edible guide, clickable

Land Rover’s agency Y&R Dubai has created a guide for drivers that explains them step by step how to survive in a desert.

“Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience,” according to the company.

Land Rover conducted a research to find out information about all animals and plants people could encounter in the Arabian Desert and provided drivers with information how they could be used to survive.

The book is covered with a reflective packaging similar to army rations, which could be used to signal for help, and it is bounded with a metal spiral, which could be used for cooking. But it’s not all. The book is made of edible ink and paper, and it has a nutritional value close to that of a cheeseburger. It’s unknown what it tastes like but, probably, it’s claimed to be edible enough to save somebody from starvation death.

Land Rover has already sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops. As the customer’s reaction was very positive. They gave feedback and asked the automaker to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.