As it was announced earlier on Popsop, Pearlfisher has started a new inspirational project — podcast series with the agency’s frequent public speaker and Founding Creative Partner Jonathan Ford—for all who’s interested in thought leaders behind the most successful and meaningful iconic and challenger brands.

Photo: Jonathan Ford, Pearlfisher’s Founding Creative Partner

Each podcast features an interview with the founder or leader of a ground breaking brands, with the first interviewees including Richard Fine of Help Remedies, Brendan Harris of Froosh,Seth Goldman of Honest Tea and Mark Palmer of Green & Black’s.

Discussing the podcasts, Jonathan comments: “For a while I have wanted to celebrate and acknowledge the people behind some of the most progressive and successful brands in the world today. Those that have dared to be different and that have understood the need to harness creativity.”

The Challenger & Icon podcast series can be listened to via http://www.pearlfisher.com/today/the-pearlfisher-podcasts.