Henkel has announced the start of the fourth “Henkel Innovation Challenge” (HIC) international student competition. An exclusive round-the-world trip awaits the winners. And the three best teams will also be invited to the Henkel headquarters in Düsseldorf where they will get an opportunity to personally meet Henkel CEO Kasper Rorsted. Moreover, the most talented, creative and ambitious competitors from Russia will have an opportunity to get a trainee job at the company’s Moscow office with further employment perspective.
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The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.
YouTube pays a tribute to beauty with a launch of L’Oréal Paris sponsored channel. The new hub Destination Beauty, which was opened last week, is designed as a platform for tips from industry gurus (make-up tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine). During a period of a year the page will be constantly updated with new spots, and maybe over some time this online destination will eventually turn into one of the favourite digital spaces for both consumers (any woman 18 to 54, the target audience) and beauty professionals.
The Dieline announced the winners of its Dieline Awards last week, on April 14 at a ceremony, which was a part of the FUSE Conference at Chicago Marriott Hotel. There were over 800 entries from around the world, but only 31 of them were determined as the 10 third place, 10 second place, 10 first place winners and the best of show winner.
Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.