The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
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Building on the success of its For Women in Science initiative, L’Oréal starts a similar program for girls in the USA. The cosmetics giant has launched the dedicated www.forgirlsinscience.org website, which is “designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).” The new online destination, created to support the emerging female scientists, works as an educative and entertaining site at the same time.
The article is written by Cheryl Swanson, Principal at Toniq, USA
Here at Toniq, we are heavily rooted in the ongoing study of semiotics. Semiotics is a study of the elements of communication in our culture that we create, evolve and interact with on a daily basis. This includes symbols and signs, linguistics and semantics, and the effects of how these codes come to define trends and shape cultures. With methodologies stemming from anthropology and social sciences, we are able to uncover the semiotics that defines current generational trends. Here are a few examples.
The CoverGirl brand has tapped another hilarious lady as its ambassadress, who will share her talent and inspiring female consumers with her beauty and charm. Last week, rock star P!nk joined the brand’s family, and now the cosmetics label welcomes a new face, Janelle Monáe, who is on “a unique mission to encourage women to use all their artistic powers to play, change, and transform,” says the press release.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.