Veuve Clicquot is getting fashionable with a new upscale limited-edition cover that unites functionality and style. The “Fashionably Clicquot” prêt-à-porter packaging is made of two parts that fit one into another and allow the pack to transform from a sleek cylinder into an elegant skirt for a bottle. Inside the cover, there is the label’s Carte Jaune bottle.
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Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and Virgin Atlantic with the lip gloss, Malibu Coconut Flavoured Rum has revealed its own make-up kit worth £20. The new set, which includes a mirror, coconut-flavoured lip gloss, eyelash curlers and eye shadow, is given to those who buy a Malibu drink for themselves and a friend at 4,000 participating UK outlets these months through the end of summer. For this promotion, the alcohol drinks brand teamed up with cosmetics brand, Models Own, which provided the make-up items.