A couple of weeks ago I was lucky enough to go to Planning-ness 2013 in Boston. It’s an alternative event for planners who like to do as well as think, with the big idea being that you ‘get excited and make things’. So instead of just sitting in a big room scribbling on your pad as the Keynote presentations roll by, there are loads of practical workshops and you actually get to be creative with the people there. (Not just stand next to them drinking coffee.)

Lexus is launching a global brand campaign “Amazing in Motion,” which comes as reinterpretation of the brand’s dedication to technology, craftsmanship, art and design. As part of it, the auto giant presents an array of new marketing initiatives ranging from pop-up retail spaces in select global cities to a lifestyle magazine to short branded films.

The Philips Norelco electric razor brand is stepping into the AXE zone with the new provocative campaign entitled “I’d FAQ me.” Focusing on men’s shaving, grooming and styling, the promotion euphemistically uses the FAQ abbreviation in a sense of the curse verb that sounds the same way. The idea behind the push is that Philips Norelco helps guys become extremely attractive (as well as a bit narcissistic) and build their manly confidence.