The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.
Amazon and Twitter are working on a service that allows people to plan their purchases without leaving their Twitter feed. With the #AmanzonBasket service, Twitter users can add items with an Amazon link they see in their feeds.
Until now, tech-savvy customers could pay using tweets only for coffee or tech appliances, and now flight tickets are also on the list of items shoppable through social media platforms. The KLM Royal Dutch Airlines company has announced a new service that will allow passengers to request a new ticket via Facebook and Twitter.
Along with Google that has just released its Zeitgeizt 2013, three other social media giants—Twitter, Facebook and Instagram—are also revealing their reports on what has been popular throughout the outgoing year.
Following in the footsteps of Coke Zero’s Sweater Generator fun-packed contest, Budweiser has introduced its own sweater-themed promotion in line with the holiday knitwear season. The beer brand fosters a little revolution in sweaters production, making grannies step aside and give way to contemporary installations, powered with social media. Budweiser’s Twitter-powered knitting machine, Knitbot, creates sweaters fueled with tweeted commitments to not drink&drive.
Now Starbucks customers in the U.S. can give their friends and family a coffee treat with the help of social media. The coffee giant is now rolling out a new loyalty program, Tweet-a-Coffee, which allows customers to buy a $5 gift card through Twitter.