One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of the project and is encouraging Americans to visit the dedicated hub and vote for their favourite short movie by sending text messages—the team behind the winning work will head to a major film festival this summer where their movie will be screened.
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In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts. While the first of them provides a retrospective look at the history of cinematograph with its numerous projects and hilarious retro-style campaign as well as pays tribute to the recent accomplishments in the industry by supporting the Cannes Film Festival, the second one, which also celebrates the legendary movies through its Grolsch & LWLies Presents club, from now on is mainly focused on the future. The iconic Dutch beer brand is now sponsoring the 54th San Francisco International Film Festival (SFIFF) and also presents a new program dubbed ‘Grolsch Film Works’ to give a hand to emerging cinema talents.
Summer in the northern hemisphere is coming, and YouTube in collaboration with the Australian residents, whose summer season is now finished, created a bespoke gallery which celebrates the most fun-packed season of the year. The video sharing website teamed up with Screen Australia, legendary filmmaker Dr George Miller and the Sydney Film Festival to develop the YouTube Map My Summer national online initiative.
Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops, Print (San Francisco) and Photo (New York), which were open in August and October correspondingly, providing creative Americans with an opportunity to develop their new pieces under supervision of industry experts. With the winter break being over now, Levi’s is announcing a follow-up of the successful handicraft-themed series and is opening its new Film Workshop in LA on April 17 to be running through August 8.
As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.