‘Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with younger consumers from early years of their life to make them used to buying a particular product, but also support their creativity, encourage to develop eco-friendly attitude and start making contributions to the world though participating in a range of social projects devised or supported by brands. Today, we at Popsop are delving into answering the question of what marketing efforts attract representatives of Generation Z (born 1991-2002) and to some extend Generation Y (born 1981-1990).
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Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.
Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.
Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.
The viral video dubbed ‘Rearview Girls‘ showcasing two sexy girls strolling around Los Angeles in extremely skinny jeans with ‘built-in’ video-camera and turning the heads of many men on the street has received 6 mln. views since it was uploaded on Youtube almost a week ago. The point was rather simple: a tiny cam was cleverly hidden in the skinny jeans worn by one of the girls. It captured the men and women staring at the girl’s ass as she was walking, which proves how a pair of skinny jeans may boost the visual effect and overall ‘first’ impression.
A new online campaign for Wrangler’s 2011 Spring/Summer collection launched this week on the brand’s website. As always, Wrangler has surprised its consumers with the innovative approach. Not so long ago the brand unveiled Blue Bell campaign allowing consumers to manipulate the man on the screen merely with the mouse, and it has come up with a newer, more exciting idea.