Diesel knows how to impress. In 2010, the brand was shocking the public with its controversial ‘Be Stupid’ marketing campaign, which gave tone to everything Diesel was doing last year—from new collections to out-door activities (Facepark) and collaborations with other brands (with Fiat). The new addition to Diesel’s extensive portfolio is the Spring-Summer’11 collection, which is inspired by something radically opposite to forward behavior. The essence of the new range is revolving around “espionage and adventure” and gives consumers a feeling of getting into a very heart of a spy movie.
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Nike has something in-store to impress and engage its fans in January 2011. The iconic sportswear brand is announcing its new groundbreaking project designed to combine the world of football and interactive movie. Is it possible? It will be with the ‘I AM PLAYR’ game, which will enable players to experience the life of a superstar striker just as he does it.
In the end of each year, it’s time to recollect ups and downs of the period of time for every website and company as well as for everybody. Twitter is paying tribute to 2010 with its new project that went online at the subdomain of the world’s most popular microblogging social media website at www.yearinreview.twitter.com. The purpose of the online destination is perfectly clear from its title: to recollect the most significant achievements of the social media website, the most popular tweets, and the celebrity users who joined the network in 2010.
Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon Doonan’s singular vision in illy espresso tins and foil, debuted November 16 in the Barneys New York holiday windows. Fresh and full-bodied as the primo Arabica she once so lovingly nurtured (her parts all fashionably recycled), Ms. Illy is the can’t-miss vixen centerpiece of the iconic retailer’s Madison Avenue flagship windows, themed “Have a Foodie Holiday” for 2010.
Casa Rex, one of Brazil’s most creative and renowned agencies, has had no less than ten graphic design projects nominated as winning entries in Creativity International’s 40th Print and Packaging Competition. This is the longest running international Advertising and Graphic Design competition in the world and Casa Rex have just received 4 Gold Awards, 4 Silver Awards and 2 Honourable Mentions.