As part of its partnership with the Tribeca Film Festival, Heineken is kicking off a new movie-centered competition calling aspiring filmmakers to go creative and suggest a plot of a super short film for a chance to see it screened at the festival. The #15secondpremiere competition is running from now on until March 7, so creatives have minimum time to submit their screenplays.

Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday. The “Mini Hollywood” ad, promoting the smaller version of the soda’s can, communicates the message that even the tiniest amounts (like the smaller can or a quote) can retain the full power of the original product.

The struggle for women’s independence is experiencing a spike in the past five years. Gender roles are being modified, with a greater shift being made towards dominance of women. Men are adopting new behaviors, shifting towards more sensitive, family-oriented lifestyles, trading in ambitious career goals for a home comfort, while women do the reverse. The voice of a woman is heard now, defending and demanding, destroying the old gender stereotypes, making businesses delete all kinds of sexist implicating from their products. Below, there’s a recap of the brightest and most engaging feminism-themed initiatives that have emerged throughout the past months. 

Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.

Controversial ad doesn’t live up to its predecessors

In the past, Coca Cola found success tapping into the zeitgeist of  American Culture and then offering itself as a solution to the fundamental issues of the day. When done successfully,  Coca Cola has managed to transcend the fizzy drinks category and become a real cultural icon—a rallying point around which all Americans could gather.

Coca-Cola has released a heart-warming short documentary which is dedicated to the joy of the family reunion on the Lunar New Year in China. A great number of parents there have to work and live as migrants in bigger cities to support their kids financially, so the holiday is the only short period of time they can see each other. The “Home Alone Kids” film narrates the story of three families from Longsheng, Guangxi Province that reunite after long months of living apart.