Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed by San Francisco-based artist Gilbert Baker in 1977 and reflects the brand’s long-standing commitment to support human rights, equality and artistic expression.
The Absolut Vodka bottle, once regarded an icon itself in the design community, gets new look by the brand consultancy The Brand Union, the industrial design agency No Picnic, along with independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.
In a bid to get as much coverage in earned media as possible, the wise Absolut’s marketing team at Pernod Ricard UK has commissioned the London-based digital art group 15 Folds and 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
Absolut Vodka, mostly associated with modern art rather than with negative sides of alcohol consumption, has unveiled a new limited edition devoted to Andy Warhol, the father of pop art and one of the first modern artist of the XXth century who started iconizing the vodka brand about 30 year ago.
Absolut signs a deal with Lady Gaga to transform the artRAVE: the ARTPOP Ball concert series tour across the USA into a totally new, vivid experience that syncs with the brand’s ethos. As part of this project, Absolut will create a special on-stage bar, Absolut ARTPOP Lounge, that will be open for lucky fans, launch a special cocktail and roll out competitions for fans.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
Absolut and Rafael Grampa create an animated film Next Frame with ending to be devised by Facebook users
ABSOLUT is launching a new vodka flavor and bottle inspired by the unique visual language of Latin America. The ABSOLUT Karnival limited edition has been developed to demonstrate the vibrating nature of one of the most spectacular events, carnivals. The design of the new bottle was created by Brazilian graphic novel artist and writer Rafael Grampá, who is collaborating with the vodka brand on its ongoing Transform Today campaign.