Canadian artists Ben Tour, Graeme Berglund and Kale Friesen created a nice set of sculptures dedicated to the Absolut Vancouver bottle release. The huge and terrific pieces are exposed at busy Vancouver’s places: Burrard Skytrain Station, Commercial Drive and Waterfront. The aim of the project is to show the consumers the tight bond between the brand and modern art.

The Absolut Rock Edition, first introduced in Germany this September, has finally came to Brasil. On 5 November Pernod Ricard Brasil organized the gorgeous launch party in Sao Paolo featuring the main guest of event — the American musician Marky Ramone, the frontman of the legendary Ramone band, considered the first punk rock group in US.

The American photographer and film director Danny Clinch has recently depicted his vision of what an ‘absolute world of rock’ is. He made a first person point-of-view film featuring an Australian hard-rock band Wolfmother.

The Absolut Vodka brand seems to be the most active on the market of alcohol production. It’s always ready to introduce something new to its loyal customers and future buyers. Now, after presenting Absolut New Orleans, Absolut Los Angeles and Absolut Boston, it is eager to treat us to Absolut Vancouver!

For more than 30 years, since the Absolut Vodka was bottled for the first time  the brand encourages creative minds all over the world by its brilliant marketing communications and bright ideas. One of them is the collaboration with the modern talanted artists started with Andy Warhol who painted the Absolut bottle in the «pop art style».