The Absolut Rock Edition, first introduced in Germany this September, has finally came to Brasil. On 5 November Pernod Ricard Brasil organized the gorgeous launch party in Sao Paolo featuring the main guest of event — the American musician Marky Ramone, the frontman of the legendary Ramone band, considered the first punk rock group in US.
Rock music, the premium vodka along with fashion icons became the core symbols of the event. Inspired with the Absolut’s rock motifs, the Brazilian fashion label Ellus represented the new line of clothes, accompanied by impressive sounds of a classic hard rock.
The slideshow can be seen here on Flickr.com and you can see the video below.