Creative initiative, launched back in 2011 as part of global ABSOLUT BLANK campaign, this summer continues to draw attention of clubbers and music fans in the UK, offering free tickets to some brightest music festivals through a competition on Facebook.
ABSOLUT VODKA
On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici, the new ABSOLUT Istanbul, which has no oriental touch and traditional sublime vignettes, but still pays tribute to the city’s iconic emblems, Galata Tower and the Istanbul strait of Bosphorus in vibrant colours.
The ABSOLUT Vodka portfolio has been extended with a new flavoured variety, ABSOLUT Gräpevine, which comes as another taste experiment of the brand and offers yet more opportunities to bartenders who use the brand’s infused vodkas to create their diverse cocktails. The new offering, which combines the original and distinct taste of white grape and papaya, balanced with the sweet notes of dragon fruit, follows a new city-inspired ABSOLUT Vodka edition, the one dedicated to Miami. Both new offerings were launched in bars, nightclubs and retail across the USA on January 1.
ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered consumers an opportunity to create their own masterpieces, and now it is presenting a unique poster, which is made of shades and light—nothing else.