ABSOLUT is presenting a new limited-edition vodka as homage to the world of fashion and launches a campaign, inspired by the haute-couture and exquisite styles, to support the release of the new product. The ABSOLUT Mode Edition (that is the name of the new offering) represents the spirit of the fashion universe—the bottle, which seems to be quite simple at first sight, embodies the true style and elegance with multiple facets and a silk dark blue string featuring text embroidery.