Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.

Harvey Nichols, the UK’s upmarket department store, has launched a tongue-in-cheek campaign to inspire customers to spend less on Christmas gifts for others in order to save more money and buy pricy gifts for themselves. The effort taglined “Sorry I Spent It On Myself” is developed by adam&eveDDB—it includes a TV spot and a range of low-cost retail items with a self-indulgent explanation on the packaging.

Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference. The effort is designed to attract the audience to the dedicated website, where they can vote for UK not-for-profits and their ways to revolutionize the world.