1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was printed by Rexam.
Aesop
Aesop, the UK-based brand storytelling agency, in collaboration with online polling company OnePoll has ranked the top 40 consumer healthcare brands perceived by the British as great storytellers. Unilever-owned Vaseline has been identified as the leader in the overall list of top performers, followed by another skin care expert E45 owned by Reckitt Benckiser, and P&G’s cold-relief brand Vicks.
For this year’s festive season, the body care label Aesop has released a range of gift kits that visually pay tribute to non-festive design. In 2013, the Australian brand got inspired by the Italian Futurist movement of the early XX century, rendering the crisp, clean and bold visual aesthetics of the avant-garde artistic phenomenon.