Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.