Heineken is showing what a real soccer fan could do to see the UEFA Champions League final match at Wembley in person. The beer brand has released the latest addition to its “Road to the Final” global campaign, an action-packed commercial, “The Final,” that celebrates boldness, charm and imaginative approach of a guy who makes his way to the long-awaited important soccer event.
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Perrier-Jouët has presented another sophisticated design piece inspired by the brand’s artistic legacy and traditions. Following an array of various creative artifactss, ranging from water-colors to paper frescoes and botanical arabesques, here comes The Enchanting Tree. The new masterpiece, created by the Dutch-born, London-based product designer and artist Tord Boontje, is a champagne service made of suspended golden branches and decorated with anemones.
The shocking ads trend seems to be on the rise now. Following Nivea with its latest “terrorist” prank in the airport and Heineken with its “worst job interview,” Carlsberg has put some people to a tough, stressful test, too. The beer brand asked a group of young men to call their best friends in the middle of the night, between 1:00 and 5:00 AM, asking them to get out of bed and bring 300 euros to pay a card debt. Of course, only faithful friends could do such a favor.
To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.