European arm of Bacardi-Martini is rolling out a new brand aimed at younger male consumers — Spirito, with positioning, naming, visual identity and package design developed by Identica.
alcohol drinks
Guinness has released a new commercial as part of its ongoing “Made of More” campaign, which encourages consumers to reveal their talents, boldness and desire to achieve new heights, doing more to become more. The first ad unveiled during the promotion, which is rolling out in GB and Ireland, is “Cloud” (it was released back in fall 2012) and the latest one is “Clock”—it aired on January 18 on the digital platform and arrives in cinemas and on TV on January 24.