Bacardi rum teams up with Spotify digital music service to roll out the next stage of the iconic rum 150th anniversary. Now, Bacardi sets on a tour with the Spotify Big Green Bus that will be making stops at some of the biggest music events of the second half of 2012.
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Jack Daniel’s celebrates Independence Day in the USA with a true representation of what craft really is. The whisky brand’s annual tradition is to collaborate with independent artists to create a series of man-crafted posters ahead of July 4—in 2011, Jack Daniel’s unveiled letterpress prints, and now it is taking the idea further and presents a bunch of hand-made posters to mark the occasion. To add the atmosphere of authenticity, the three artists, who partnered with the brand this year, created five unique posters with their own hands using traditional techniques, including embroidery, fred cutting, painting and more.
Heineken demonstrates how the beer can improve the settings. The iconic beer brand, which impressed the audience with its hilarious ad films ‘The Entrance’ and ‘The Date,’ developed by Wieden & Kennedy, now extends its Heineken Legend storyline with a 1:30 spot, created by TBWA/Neboko Amsterdam. In the new spot, in which one may find some similarities with Stella Artois’ ‘Apartomatic’ advert, the interiors of a dirty, gloomy, almost empty and bar is changed dramatically as Heineken beer is poured into a glass.
Following the example of many alcohol brands, which collaborate with music bands or artists—Jack Daniel’s and Jim Beam to name just a few, Diageo’s whiskey brand Bushmills launches a website featuring visual collaborations electro-funk duo Chromeo and other artists such as Bon Iver and Foy Vance. Their tracks can be heard on the new website, which was created and launched by Pulse Group to strengthen the Irish whiskey brand positioning and make it more appealing to a younger generation of drinkers.
Hendrick’s Gin has embarked on a unique journey across the US to introduce its bizarre retro and fairy-tale style to the people in Houston, San Francisco, Chicago, Philadelphia and New York City. The brand, which is known for its unparalleled visual approach (its promotional activities and the website design are paying tribute to the cartoonyish and somewhat Monty Pytonish aesthetics), launched its five-port tour Voyages Into The Unusual on June 6. The brand will stop three nights in each of the destinations, transforming the hosting venues into a totally alternate realm, just like it did last this year as part of The Hendrick’s Enchanted Forest of Curiosities tour.