Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new advertising project for Heineken Light, the product sold exclusively on the U.S. market. The new campaign, celebrating special experiences and running as part of the ambitious ‘Be a Man of the World’ platform, debuted last Friday (July 1) on national TV with the ‘Snakeskin Jacket’ spot, the first one in the series.
alcohol drinks
Brown-Forman, a diversified producer of fine quality wine and spirits, unveiled today the new bottle design for its Finlandia Vodka brand. Webb Blevins, global design director for Brown-Forman led the design vision for Finlandia and joined with Hirst Pacific Ltd to redesign the structural packaging of Finlandia Vodka.
ABSOLUT Vodka, the iconic alcohol brand deeply involved into creative movement (focusing on visual art—its numerous themed projects prove it), also collaborates with music talents on short documentaries, celebrating the performers and their achievements. In March 2010, the brand teamed up with Jay-Z to release a 14-minute documentary about the musician’s life and work (the video also featured footage from a concert at Madison Square Garden), and now it’s announcing another two-part film starring rapper and record producer Cee Lo Green—the first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27.