Stolichnaya Vodka is this month hosting the elit by Stolichnaya bar at London’s Heathrow Terminal 5 in partnership with World Duty Free. Launched on June 17 and running until Thursday 14 July, the elit bar will be sampling this ultra-luxury vodka and retailing specially created cocktails such as elit Hollywood and elit Refresher. Also available from the bar will be a selection of Stolichnaya’s original flavoured vodkas including Stoli Vanil, Stoli Razberi and Stoli Citros priced at £14.99 per bottle.

Over the course of the summer, brand activation for elit by Stolichnaya will also take place in Frankfurt, Tel Aviv, Vienna, and Spanish airports including Madrid, Barcelona and Alicante as well as larger UK airports. From this summer, elit by Stolichnaya will also be available in Aelia France, alongside Stolichnaya Premium Vodka and Stolichnaya Limited Edition by Yuri Gorbachev.

“elit by Stolichnaya is the finest vodka in the world, the highest ever rated white spirit by the BTI institute, a vodka that sets a new benchmark for luxury and product excellence. We believe Terminal 5 is the ideal location for international consumers looking to upgrade their choice of vodka to a superior quality, and with a dedicated elit by Stolichnaya bar we are confident we will further engage vodka enthusiasts,” says Jean-Philippe Aucher, global duty free and travel retail director, SPI Group.

In May the brand launched Stoli Gala Applik, Stolichnaya Premium Vodka and took to the bars of Edinburgh, Manchester, London and Glasgow and held four separate consumer launch parties. Each event was themed around the Stoli Dark Orchard, reflecting the campaign look and feel. Stoli Gala Applik joins the portfolio of Stolichnaya’s original flavoured vodkas including the recently introduced Citros and is available for the on-trade from May 2011 with listings in select bars.