This year, St. Patrick’s Day and the first round of March Madness 2011, a bracket-busting basketball action, both occur on March 17, and Guinness, the boldest of beers, is calling on consumers to be bold by taking the day off from work to catch every minute of basketball while celebrating St. Patrick’s Day with a pint of Guinness.
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The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity model Toccara Jones, one of the Lady Hennessy team, and Hennessy Master Mixologist Jordan Bushell, who are now sharing the history and art of blending with the brand’s fans stateside.
Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.