Ballantine’s has added its first seasonal limited edition expression to the range, with the unveiling of Ballantine’s Christmas Reserve. Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which will be available annually for a limited period. This expression is a Scotch whisky category first, with its familiar seasonal notes and luxury Christmas aromas such as sweet wood, dried fruit, raisins and cinnamon.

An exciting augmented reality limited edition bottle from the makers of Smirnoff vodka is giving consumers the opportunity to take part in a unique virtual experience.  This limited edition is more than just a cool bottle—when activated you see your bottle of Smirnoff on your computer screen or smartphone and an amazing animated party scene comes to life out of the bottle.

For 38 consecutive years, the Veuve Clicquot Champagne brand, founded by Nicole Ponsardin, the famous widow Madame Clicquot, is saluting the UK business women for their grand achievements in work as well as dedication for providing positive changes in the social and health care spheres. Now, the brand is encouraging female leaders to send applications for a chance to receive 2011 The Veuve Clicquot Business Woman of the Year Award.

Bacardi unveils a pioneering research study called the Bacardi Together Index. It uses 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. This index is a grand summation of the effort by Bacardi to get people thinking about how they prioritize their time and how social life affects general well-being.

SABMiller shows the results of the research, which is focused on today’s beer drinking traditions in European countries. The report titled “Whose Round?” unveiled that 20% of 6,000 respondents from 12 cities consider Prague as their top ‘beer’ city, which is followed by Amsterdam (13%) and Berlin (12%). The least attractive capital for beer-drinking are Bucharest, Bratislava and Warsaw with their 1% for each.

CIROC Ultra Premium Vodka, Sean «Diddy» Combs and E! Entertainment are proud to announce the U.S. nationwide «CIROC the New Year» contest.  The contest will give five grand prize winners the ultimate New Year’s Eve experience of ringing in 2011 as an Official CIROC and E! Entertainment New Year’s Eve Correspondent for Eonline—the web’s top destination for celebrity and entertainment news—from one of five elaborate New Year’s Eve celebrations.