What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.
alcohol drinks
Courvoisier, the UK’s number one cognac, kicked off its «Revolutionary Spirit 2010» two-week festival in July for the Courvoisier The Future 500 members. The brand encouraged the conversation within the dedicated media hubs and invited its fans to take part in special events, arranged by brand in collaboration with its long-standing as well as new partners.
Hennessy will bring cities around the U.S. a truly unique experience that blends the world’s best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the five-city, invite-only tour will be co-curated by Grammy Award-winning group, The Roots and multi-faceted artist, producer, singer, and actor Q-Tip. Making stops in Chicago, Miami, Los Angeles, Detroit, and New York City, each show will feature special emcees and musical guests and friends of the curators.
Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.