Miller Coors announced the launch of its Coors Light Silver Bullet Aluminum Pint, the 16-ounce resealable aluminum pint is the brand’s most portable innovation to date and officially hits shelves of the US stores on September 1.

In celebration of the arrival of the new Silver Bullet Aluminum Pint just in time for football season, Coors Light is teaming up with renowned quarterback Ron Jaworski to launch the «Pass the Pint for Charity» initiative benefitting the Second Harvest Food Bank of Greater New Orleans and Acadiana.

Beginning yesterday, consumers who visit the Coors Light Facebook page can digitally «pass» a Coors Light Silver Bullet Aluminum Pint icon to a friend. For pints passed, Coors Light will donate meals to Second Harvest, in effort to reach a goal of providing 200,000 meals to those in need in the area.

The «Pass the Pint» initiative is one of two programs Coors Light is currently involved with benefitting the southeast region of the United States in the aftermath of the Gulf oil spill. The brand is «Giving Back to the Gulf» by partnering with regional food banks to help feed the thousands of families whose livelihood has been impacted by the disaster.

Additionally, as part of the Silver Bullet Aluminum Pint launch, Jaworski will be on hand September 9 in New Orleans, as Coors Light joins the league to kick off the 2010 NFL season. During pre-game festivities, fans will have the chance to throw footballs through large aluminum pint structures with coaching from Jaworski and former New Orleans quarterback Bobby Hebert.

The Coors Light Silver Bullet Aluminum Pint bottles, featuring the brand’s iconic Rocky Mountain imagery, are available in 9-packs and 24-loose cases. The launch is being supported with television, radio, out-of-home advertising, retail merchandising and public relations.