Heineken Italy — Champions League Match versus Poetry Event

Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.

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Heineken, Diageo and Coca-Cola Support a UK Pub Rating Website

A new interactive platform gives patrons a chance to rate and score their local pubs. Useyourlocal.com, in cooperation with Heineken, Diageo and Coca-Cola offers up this innovative idea of rating the drinks and services at local establishments throughout the UK.

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Corona Brings Hispanics to Their Roots

Another ‘refresh’ campaign has been recently developed to promote one of the global brands in the US. This time, it has nothing to do with Pepsi and social causes —the new project is promoting the Corona Extra Mexican beer and reminding the Hispanic residents of the U.S.A. of their great roots.

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Pernod Ricard Supports Bartenders with a Website

Pernod Ricard has released a new website targeted at bartenders throughout the United Kingdom. Drinkology is innovative and interactive place for those in the drink mixing business to go for knowledge and to share and hear the opinions of their peers.

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Tuborg Sponsors Live Nation’s Festivals and Measures Ears

Tuborg, being the fourth best-selling beers in the UK, has become one of the most ‘melodic’ beers round the globe. To prove its commitment to music, it is going to become the official sponsor of several large-scale UK festivals slated for this summer.

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Design Bridge Repositioned Mexican Bohemia Beer

International brand design agency, Design Bridge, has completed a repositioning programme of the core range of Mexico’s Cervezeria Cuautéhmoc Moctezuma (CCM) Super Premium portfolio — Bohemia, across multiple consumer touchpoints.

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Carlsberg Launches New Draft in a Bottle Beer in Kazakhstan

Carlsberg launches new draft in a bottle beer in Kazakhstan branded by LFH Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant — draft in a bottle — with graphic design by European design agency LFH. The Derbes range has now been expanded to four variants including the original Derbes Classic, Derbes Strong and Derbes Light Refreshment.

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Stella Artois Runs Canadian Photography Contest

Stella Artois is hosting a photography competition for its Canadian fans. At Club Stella Artois, budding photographers are encouraged to submit their best stills with a chance to win a Sony Alpha Digital SLR Camera with DT 18-70mm F3.5-5.6 Zoom Lens.

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