Pernod Ricard has released a new website targeted at bartenders throughout the United Kingdom. Drinkology is innovative and interactive place for those in the drink mixing business to go for knowledge and to share and hear the opinions of their peers.

Illy Jaffar, head of brand advocacy for Pernod Picard UK is responsible for the unique platform. He will work in cooperation with Henry Besant from the Worldwide Cocktail Club to manage the site and keep the content fresh.

Upon entering the site, viewers are greeted by a friendly and familiar pictorial of a bar scene with a welcoming feeling to pull up a seat and share a drink or two. On further exploration, visitors will discover that each element in the scene links to knowledge and opinions on many different topics important for keeping such a place successful.

Visitors to the web page can get information and advice from experts of each kind of drink. They can receive thoughts on vodka and malt whiskies, gin, rum and blended whiskies, cognac and brandy, bourbon/American Whiskey, agave spirits, vermouth and bitters, and classic cocktails and ingredients.

Not only can someone improve their mixology but they can also read about legendary bars and bartenders from Gaz Regan, the famous author, writer and bartender from New York, formerly known as Gary Regan.

The informative and addictive site is also home to user-generated content, educational videos, a cocktail database, searchable vintage cocktail books, a bar menu library, and job opportunities.