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Visual search

About one in four Internet searches is a search for a specific image, although, sometimes words are not […]

Posted on 01/02/2021 AdvertisingMarketingTrends

Get your groceries without leaving your home

Thanks to new circumstances, our pace of life has changed a lot, so stores had to change too […]

Posted on 12/02/202012/02/2020 Case StudiesLifeMarketingTrends

Feedback: futuristic shopping with Amazon Go

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Amazon demonstrated to the public the world’s most advanced shopping technology on January 22nd in Seattle, USA. It represents new convenience store differing from traditional one because there are no cashiers, shopping carts or checkout lines to slow shoppers down. Let’s see a public reaction to this.

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Posted on 02/07/201803/07/2018 Marketing

Tesla, Google and Amazon named the most “culturally vibrant” brands in 2014 by Added Value

The WPP-owned strategic marketing consultancy Added Value has revealed its fourth annual study US Cultural Traction™ that measures «cultural […]

Posted on 12/23/2014 Consumer InsightMarketing

The rise of child tech and the power of in-store demonstrations

As we hurtle towards Christmas, the annual pressure on retailers to engage shoppers and grow their year on year sales has arrived. Feeding shoppers with plenty of gifting ideas is the name of the game, helping Santa deliver the perfect Christmas for families.

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Posted on 10/30/2014 Opinion

PepsiCo to launch mid-calorie Pepsi True available exclusively at Amazon.com

PepsiCo Inc. is exploring the opportunities of e-commerce channel with the launch of a new 60-calorie soda Pepsi True available online only at Amazon.com.

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Posted on 10/06/201410/06/2014 Marketing

Amazon perceived as the top e-commerce website in terms of personalization by 4 out of 5 UK customers

The latest study by RedShift Research on behalf of the newly launched personalized discovery platform firm BloomReach, shows that most e-commerce marketers in the UK fail to deliver on online shoppers’ expectations in regard to personalization experience.

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Posted on 09/30/201411/13/2014 Consumer InsightMarketing

Amazon’s 3D smartphone Fire unveiled and to be released July 25 in the U.S.

Apple, Samsung and Microsoft have got one more serious player on the highly competitive U.S. market of smartphones—Amazon. The first online retailer’s phone called Fire «puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features,» as Jeff Bezos, company’s CEO says.

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Posted on 06/19/201406/20/2014 Technology

Amazon teams up with Twitter to let users buy products from the feed

Amazon and Twitter are working  on a service that allows people to plan their purchases without leaving their Twitter feed. With the #AmanzonBasket service, Twitter users can add items with an Amazon link they see in their feeds.

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Posted on 05/07/2014 Social Media

Kindle Fire Users in the U.S. Can Now Use Amazon Coins for App and Game Purchases

Amazon has officially launched its new virtual currency, Amazon Coins, for Kindle Fire in the U.S.

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Posted on 05/14/201305/14/2013 Marketing

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