Anthem Worldwide released its new packaging design that differentiates High Liner Foods new premium product offering. One of North America’s largest marketers of prepared frozen seafood products, High Liner Foods is the market leader in Canadian frozen fish and one of the most recognized food brands in Canada.

During the economic downturn, High Liner Foods anticipated consumers would be eating at home more while still looking for restaurant quality. Many consumers eat fish in restaurants but are intimidated by the idea of cooking fish from scratch. Pan-seared fish is a common restaurant cooking method, and having the ability to replicate this at home with ease is attractive to consumers.

Katherine Brouillard, senior brand manager, High Liner Foods said, “Anthem worked very closely with High Liner to gain an understanding of its brand heritage and visual equities to create a well proportioned clean package design that expresses the look and taste of restaurant-inspired cuisine. When a design direction was approved and validated by consumer research, Anthem engaged the expertise of Schawk to ensure the execution of this new premium line and guarantee our vision would become a reality.”