Starbucks, with help of Apple, continues to improve and extend its iTunes Pick of the Week program. Now it will include iPhone applications, extended samples of books from the iBookstore, TV episodes and other media types.
Campaign Asia Pacific and research firm TNS surveyed 3,300 people in the 15-64 year old demographic to unveil the most popular brands in Asia Pacific. The top 3 turned out to be Sony, Samsung and Panasonic. Respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.
Virtually everything in the world can be rated, being that success of leading global companies, creativity, Facebook popularity or support for LGBT community. YouGov BrandIndex has conducted a survey, asking U.S. citizens, who identified themselves as lesbian, gay, bisexual and transgender, to say which brands are best perceived by them. Google’s YouTube tops the list of twenty companies, which also includes Google, Disney, Ford, Apple and M&M’s. Surprisingly enough, the ranking doesn’t feature ABSOLUT, known for its long-standing commitment to help LGBT representatives feel better by launching a range of initiatives (Gay Theatre Festival is just one of them) as well as other vodka or beer drinks.
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.
On June 6, Apple introduced iCloud, an advanced set of free new cloud services that syncs media and iTunes music across all iDevices like iPhone, iPad, iPod touch, Mac as well as on PC. Another highlight was a preview of the new iOS5. Both services are available immediately to iOS and Mac Developer Program members and will be available this fall for all users.