Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
Apple
Apple, known as a leader of the industry, with its award-winning computers, operating systems and professional applications, is going to present its new products at the upcoming World Wide Developers event to be held on June 6. It will include the next Mac operating system, OS X Lion, the next iOS operating system, iOS 5, and iCloud.
Guitar Center, one of the biggest stores specializing in music gear sales, has teamed up with Apple to run series of public workshops entitled ‘Recording Made Easy’. As said in the tagline, the purpose of the free workshops series is to familiarize general public with functionality of Garage Band software developed by Apple.
For the sixth year in a row, WPP-owned global research agency Millward Brown Optimor analyses and complies the BrandZ ranking, which focuses on consumer-facing brands, rather than corporate onces. This year’s results, announced last week, revealed new strong local players as well as proved some long established economic trends.
On March 2, Apple unveiled the second version of its tablet—iPad 2. The most important developments that inspired the technological giant to roll out the second installment of the device are new design, two cameras and faster performance.
Speaking in a nutshell, there are two important things to know about Apple’s iPads. First, the new iPad 2 is 33% thinner, 15% lighter and considerably faster than its predecessor. And let’s not forget that its predecessor, iPad v.1.0, according to Mr. Jobs, is ‘the most successful consumer product ever launched’ given the sales statistics: it earned Apple about 9.5 billiard dollars in the first 9 months after being introduced in April 2010.
Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.