Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.

On March 2, Apple unveiled the second version of its tablet—iPad 2. The most important developments that inspired the technological giant to roll out the second installment of the device are new design, two cameras and faster performance.

Speaking in a nutshell, there are two important things to know about Apple’s iPads. First, the new iPad 2 is 33% thinner, 15% lighter and considerably faster than its predecessor. And let’s not forget that its predecessor, iPad v.1.0,  according to Mr. Jobs, is ‘the most successful consumer product ever launched’ given the sales statistics: it earned Apple about 9.5 billiard dollars in the first 9 months after being introduced in April 2010.

Clinique continues its tradition by pioneering the connection between dermatology and cosmetics through a custom-fit beauty experience. It becomes the first cosmetics brand to use the Apple iPad® in-store as part of a state-of-the-art, self-guided skin care diagnostic tool being rolled out this month at select counters nationwide.

Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.