Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after Hennessey revealed its ‘What’s Your Wild Rabbit’ marketing initiative, which celebrates people who like to explore new horizons, the Rémy Martin cognac brand has launched a new cultural project Maison Rémy Martin FUTUR HERITAGE, which opens a door into the what tomorrow will bring us in the world of design.
art project
Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous fashion designer Jean Paul Gaultier, who developed new chick Diet Coke bottle designs based on his iconic models and fronted the whole campaign. Following the launch of a series of adverts, in which the designer appeared as a shrink, paparazzi and a private detective, a new round of campaign has been revealed. Now the brand presents new bottles, and one of them is ‘dressed’ in Madonna’s iconic outfits, devised by Gaultier.
The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles, which are arriving in stores in early May, will features the works by American artists and will come as an addition to the great Art Label collection, which celebrated its 25th anniversary last year.
Nokia has launched its Windows-based Lumia 900 smartphone in the USA with a striking installation on Times Square creating one of the biggest LED displays on its buildings. The international superstar Nicki Minaj helped the company to celebrate the event with a live performance. Last fall, the company introduced Lumia 800 to the UK public with a similar visual performance by deadmau5.
What can be better than a can of cool Tuborg beer in summer? A can of Tuborg, which is designed by you. Just like many brands today, Tuborg has turned to its Facebook community to develop a new design for a limited edition can, which will be used in the brand’s summer promotions as part of its festival sponsorship.