Audi highlights simplicity and a neat approach in designing cars. A new campaign, developed by BBH, celebrates the “uncluttered” style the brand has used in creating its A3 sedan and in an indirect way takes on rivals of the model. The new promotion, which is set to be launched in the UK next month, revolves around the idea of using minimum visual resources to reach maximum effect in performance.

BMW Group announced ParkNow, an innovative mobile parking solution and highlighted new details on DriveNow, a premium car-sharing service which features a fleet of BMW ActiveE all-electric vehicles. The news were announced at a press conference with San Francisco Mayor Ed Lee as San Francisco is the first U.S. market where the services will be tried out. 

Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which  encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.