Ford has rolled out a new brand campaign in the US, which promises the automaker will ‘Go Further’ and improve the eco-friendly technology and performance of its cars.
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Riding in a modern car doesn’t only mean convenience, but also implies unique artistic experiences as the vehicles of today are real masterpieces, both inside and outside. BMW, which supports art with numerous initiatives and partnerships as well as creates its own models with a creative touch, is participating in a new project, Frieze Sounds, developed as part of its partnership with Frieze Art Fair New York. BMW has been providing the Frieze Art Fair VIP shuttle service with its cars since 2004.
Following its Fashion Week, Mercedes-Benz keeps pace with trends in other spheres as well. The automaker is launching a collection of furniture at the current Milan Furniture Fair running from April 18 to 22. The untypical for an auto producer project is collaboration between the Mercedes-Benz Style division and furniture manufacturer Formitalia.
The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.