Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.
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Subaru, which saved people in Australia from boredom at work in 2010 by sending a squad of rescuers to the offices, is now doing quite the same in the USA, but with an open air twist. The auto brand has launched the ‘Work Play Love’ Tour to encourage American employees to get out of their stuffy office environment, take off white collars and attend one of over 50 fresh air therapy stops, made at various U.S. companies, which support the movement. The new initiative, which helps employees achieve life-work balance, will be promoting the all-new 2012 Subaru Impreza, designed to deliver more fun, adventures and air into people’s life.
Toyota has launched a bunch of lovely promotional initiatives dedicated to its Prius Family (remember the search for the plural form of Prius or the launch of a dedicated hub www.toyotapriusprojects.com), and there’s no reason to stop this successful movement. Toyota Motor Sales U.S.A., Inc. has teamed up with Saatchi & Saatchi LA to develop the new fully-integrated campaign titled ‘The Game of Life with Prius c’ for the latest addition to the Prius Family. The new marketing effort, which is infused with youthful spirit, clearness and freshness, is targeted at urban dwellers of 20 or 30-something, who are considering the purchase of a functional and fuel-efficient urban vehicle (which might be the first car in their life) at an accessible price.