Kia continues to ‘drive change’ in Canada with the launch of the next round of its campaign, designed to inspire local people to take action and improve their communities by making simple but effective steps. In the line with the ‘Court’ and ‘Garden’ spots, released last year, the car brand has kicked off a new national promotion earlier this summer to highlight Kia’s commitment to social responsibility, find new local heroes and support them. In addition to this, the brand announced August 21 the 1st annual Kia Drive Change Day and has launched a national competition, asking Canadians to submit a project, which can improve their neighborhood area, for a chance to get a $25,000 cash donation to implement the plan.
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The BMW Guggenheim Lab launches its worldwide tour today, August 3, in Manhattan’s East Village. A combination of think tank, public forum, and community center, the Lab will offer free programs that explore the challenges of today’s cities within an innovative mobile structure that was designed to house this urban experiment. Over the next six years, the Lab will travel to nine cities in three successive cycles, each with its own distinct theme and structure, to help raise awareness of urban challenges and yield sustainable benefits for cities around the world.
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the first electrically powered production cars from the new BMW i sub-brand, due to be launched as the BMW i3 in 2013 and the BMW i8 in 2014.