On the event of Earth Day, Volkswagen released a new video spot to bring attention of car owners around the world to the issues that require our personal attention and involvement. In a new 30-second video the car manufacturer encourages drivers to perform tire air pressure checks daily as sufficient air pressure in your tyres may save you from paying more for gasoline and at the same time helps save the environment.
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Johanna Basford, a designer who uses black ink to create breath-taking images, is teaming up with Mercedes-owned smart to cover the whole body of the electric car in phantasmagoric drawings and put the car on display to Londoners.
However, the project entitled ‘TwitterPicture’ is much more than just creative collaboration between the automaker and the artist. This initiative puts crowd-sourcing strategy to work using the power of social media, namely Twitter.
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.